Jo Nell Bailey, Executive Assistant for our Senior Living division, is a woman with a vision and mission. After seeing the photo of an elderly woman with Alzheimer's cuddling a baby doll-crooning, singing and mothering the baby, she decided every resident in our Spring Arbor Cottage memory care communities should have a baby doll. And then she made it happen! Jo created the Touching Hearts with Joy initiative. She conducted raffles and collected donations to raise money and magically delivered 21 beautiful baby dolls - one for each of our Spring Arbor Cottage communities. Cottage residents now contentedly rock and care for their "babies."
Alzheimer's disease destroys parts of the brain and impacts the ability to function independently. Not surprisingly, 60-90% struggle with some form of distress. The Baby Joy program is one way we offer comfort to our memory care residents, allowing them to care for a very lifelike baby doll. Each doll sleeps in a full-sized cradle with a rocking chair alongside. Caring for the baby doll has become an integral part of a resident's life and can help bring back happy memories of early parenthood and create feelings of being needed.
In each of our Spring Arbor communities, our employees are dedicated to providing compassionate care to all of our residents. That is why we are so excited about the Baby Joy program. It's a great example of how HHHunt is living its brand promise to be customer focused - Because it’s how you live that matters.